Chiharu Ishida-Lambert

Professor

Marketing

Office

SFHB State Farm Hall of Business 00323

Office Hours

TBD

Office Phone

(309) 438-3261office
phone

cishida@ilstu.eduemail

About
Education
Research

Current Courses

440.001Brand Management And Analytics

440.002Brand Management And Analytics

499.001Independent Research For The Master's Thesis

400.001Independent Study

400.002Independent Study

398.001Professional Practice: Internship/CoOp Ed in Advanced Marketing Analytics

498.002Professional Practice: Marketing

339.001Seminar in Marketing: Brand Management and Analytics

Teaching Interests & Areas

Marketing Research
Marketing Analytics
Business Analytics
Business Statistics

Research Interests & Areas

Business to Business
Public Policy
Big Data

PhD Business, Marketing

Virginia Tech

Blacksburg, VA

MBA

Radford University

Radford, VA

BBA International Marketing

Radford University

Radford, VA

Book, Chapter

Taylor, S., Ishida, C., & Melton, H. A Meta-Analytic Investigation of the Antecedents of Digital Piracy. Roland T. Rust and Ming-Hui Huang (EDs), Handbook of Service Marketing Research. Edward Elgar Pub (2014): 437-464.

Conference Proceeding

Lim, J., Donovan, L., Kaufman, P., & Ishida, C. Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League. American Marketing Association Winter Educators' Conference (2019)

Donovan, L., Ishida-Lambert, C., & Kaufman, P. Experiential Learning and Value Co-Creation In the Classroom: A New Examination Using Social Media Monitoring. Academy of Marketing Science Annual Conference (2017)

Kaufman, P., Ishida, C., Donovan, L., & Kaufman, K. The Creation of Videos By Marketing Students: An Exploration of Attitudes and Motivations in A Capstone Course. Academy of Marketing Science Conference (2016)

Taylor, S., Chang, W., Ishida, C., Orudzheva, L., & Barton, A. Identifying the Goal Structures of Undergraduate Students Vis-à-vis Ethical Decision Making. The Global Business, MIS, Economics and Finance Research Conference, (2014)

Taylor, S., Ishida, C., Wieland, J., & Kim, M. Measuring Disconfirmation in Satisfaction Research: Considering A Latent Variable Approach. Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference (2012)

Journal Article

Tong, P., Yencha, C., & Ishida, C. The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance. Journal of Public Policy and Marketing 41.4 (2022): 336-352.

Gupta, Aditya and Chiharu Ishida (2022), “Navigating the New Normal: An S-O-R Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes During the COVID-19 Pandemic,” Journal of Marketing Education, 44 (2), 166-190.

Lim, Joon Ho, Leigh Anne Donovan, Peter Kaufman, and Chiharu Ishida (2021), “Professional Athletes’ Social Media Use and Player Performance: Evidence from the National Football League,” International Journal of Sport Communication, 14 (1), 33−59.

Taylor, S., Ishida, C., Lim, J., & Delpechitre, D. Transformative Service Practice in Higher Education: A Cautionary Note. Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior (2018)

Taylor, S., Ishida-Lambert, C., Lim, J., & Delpechitre, D. Transformative Service Practice in Higher Education: A Cautionary Note. Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior 30 (2017): 77-96.

Presentations

Enhanced Information Disclosure for Consumers: Policy Implications for Insurance Industry. WRIA. Western Risk and Insurance Association. (2023)

Quantitative anxiety and insights for preparing students for data-driven marketing jobs. Academy of Marketing Science Annual Conference. Academy of Marketing Science. (2022)

Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry. Academy of Marketing Science Conference. (2019)

The Creation of Videos By Marketing Students: An Exploration of Attitudes And Motivations in A Capstone Course. Academy of Marketing Science Conference. (2016)

Extended Service Plans vs. Extended Warranties: A Comparison of Consumer Percetption and Purchasing Behavior. Western Risk & Insurance Association. (2012)

Discussant for Section 7.2. Academy of Marketing Science Annual Conferrence. (2008)

PERCEPTIONS OF JUSTICE IN MARKETING CHANNELS: THE IMPACT OF MONITORING. American Marketing Association Winter Educators' Conference. (2008)

Discussant, "Interorganizational Alliances session in Interorganizational Issues Track; American Marketing Association Winter Marketing Educators' Conference, San Diego, CA, 2007 February. American Marketing Association. (2007)

Antecedents and Consequences of Propensity for Opportunism within Marketing Channels: An Empirical Perspective. American Marketing Association Summer Educators' Conference. (2006)

Social Exchange Perspective on Consumer Loyalty. American Marketing Association Winter Educators' Conference. (2006)

Grants & Contracts

University Research Grant (URG). Illinois State University. (2011)

University Research Grant (URG). Illinois State University. (2010)

Katie Faculty Development Grant. Illinois State University. (2009)