Della Clark Ph.D.
- About
- Education
Biography
I am a former Division I NCAA All-American and four-year team captain who brings that same passion to my academic endeavors. Formerly in my corporate life, I demonstrated expertise in creating and executing large-scale consumer experiences, developing strategic partnerships, optimizing successful advertising campaigns and cultivating client relationships through effective account management. I served as a strategic leader for an elite and diverse portfolio of brands, including: L'Oréal USA's family of brands, Jack Daniels, Anheuser-Busch INBEV, Ally Bank, Canon, FIFA, the Olympic Games, and Marriott Hotels to name a few.
My research interests lie within consumer behavior and artificial intelligence. My passion for academia paired with my corporate advertising experience compels me to investigate the “why” behind consumer decision making.
Current Courses
433.001Advanced Integrated Marketing Communication
333.001Integrated Marketing Communication
333.002Integrated Marketing Communication
411.001Marketing and Sales Forecasting
411.002Marketing and Sales Forecasting
414.001Advanced Technologies in Marketing Analytics
333.002Integrated Marketing Communication
Teaching Interests & Areas
As an educator of an applied discipline, I strive to give my students the tools they need to succeed in the corporate world. Therefore, I design my courses around active learning experiences that relate to real-world opportunities and successes. No matter what my students’ backgrounds are, we all consume marketing and advertising messages on a daily basis. I work to empower students to understand, apply, and execute marketing principles and practices. When planning my classes, I center the content around marketing principles that students need to understand. This includes educating students on agency and brand relationships, media planning and buying, and consumer behavior. My goal is to acquaint students with the key marketing concepts, and ensure they understand their importance and critical applications.
Research Interests & Areas
My research stream focuses on understanding perceptions and decision-making in different contexts (i.e., the retail servicescape and the hiring process), specifically interactions with AI chatbots (vs. humans). I also explore advertising perceptions and haptics.