Donna Wiencek

Biography

Donna Wiencek is a Senior Market Research Executive and Educator who worked in top multinational companies in the areas of market research, marketing, product management, project management, and strategic planning before transitioning into academia. She has extensive experience in domestic and global business-to-business and consumer research in higher education, safety and security, electronics, telecommunications, healthcare, accounting, retail, and housing markets. Within higher education she has developed and taught undergraduate and graduate level marketing courses in various modalities, domestically and internationally, and has received various honors and awards for her commitment and accomplishments in teaching and scholarly activities.