Journal Article
Lim, Joon Ho, Leigh Anne Donovan, Peter Kaufman, and Chiharu Ishida (2021), “Professional Athletes’ Social Media Use and Player Performance: Evidence from the National Football League,” International Journal of Sport Communication, 14 (1), 33−59.
Delpechitre, Duleep, Aditya Gupta, Arash H. Zadeh, Joon Ho Lim, and Steven A. Taylor (2020), "Toward a New Perspective on Salesperson Success and Motivation: A Trifocal Framework," Journal of Personal Selling & Sales Management, 40 (4), 267-288.
Lim, Joon Ho, Rishika Rishika, Ramkumar Janakiraman, and P.K. Kannan (2020), “Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels,” Journal of Marketing, 84 (6), 3−21.
Kim, Min Jung and Joon Ho Lim (2019), “A Comprehensive Review on Logo Literature: Research topics, Findings, and Future Directions,” Journal of Marketing Management, 35 (13−14), 1291−1365.
Janakiraman, Ramkumar, Joon Ho Lim, and Rishika Rishika (2018), “The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer,” Journal of Marketing, 82 (2), 85−105.
Show Us Your Name: The Effect of Power Distance Beliefs on Evaluations of Wordmark Logos. Association for Consumer Research Conference 2023. (2023)
Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League. 2019 AMA Winter Academic Conference. (2019)
The Impact of In-Store Product Recommendation Technology on Customer Behavior: Evidence from a Multichannel Retailer. 39th ISMS Marketing Science Conference. (2017)
The Effect of Customer Data Breach on Customers’ Purchase and Channel Choice Behavior: Evidence from a Natural Experiment. 37th ISMS Marketing Science Conference. (2015)