Professor Mark Gibson MBA, Ph.D.
T/TH 11a -12pm
- About
- Education
- Awards & Honors
- Research
Biography
Over 30 years in senior level IMC leadership and executive roles, 27 for Fortune 50 company.
Current Courses
MKT 236.001 Business Ethics, Social Responsibility And Sustainability
MKT 236.002 Business Ethics, Social Responsibility And Sustainability
BUS 100.003 Enterprise
BUS 100.013 Enterprise
MKT 333.001 Integrated Marketing Communication
MKT 339.001 Seminar In Marketing: Sport Marketing
MKT 291.001 Undergraduate Teaching Experience In Marketing
Teaching Interests & Areas
Strategic Marketing Management and Planning, IMC Strategy and Campaign Development, Brand Management, Sports Marketing, Media Management and Placement, Organizational Marketing and IMC
Research Interests & Areas
Role of Marketing in Higher Education, Brand and Reputation Management in Crisis, Marketing structures and impact on brand measures, Relationship of College or University Athletic brand to perceptions and affinity for institutional brand