Sphurti Sewak

Assistant Professor

Office

SFHB State Farm Hall Of Business 342

Office Phone

(309) 438-5564office
phone

ssewak@ilstu.eduemail

About
Education
Awards & Honors
Selected Research

Current Courses

MKT 340.001 Digital Marketing & Promotion

MKT 190.001 Marketing Fundamentals And Career Choices

MKT 190.002 Marketing Fundamentals And Career Choices

Teaching Interests & Areas

Digital Marketing and Promotions
Marketing Fundamentals

Research Interests & Areas

Transformative Consumer Research; Social Media Marketing; and Marketing Pedagogical Research

PhD

Florida International University, Miami, FL

USA

2025 Lou E. Pelton Emerging Scholar Award

Association of Collegiate Marketing Educators

2025

Best Paper in Public Policy and Marketing

Society for Marketing Advances

2024

Best Paper, Social Media & Digital Marketing track

Society for Marketing Advances

2023

Journal Article

The Effect of Libertarian Beliefs on Consumer Attitudes Toward Driving Controls

Todd C. Haderlie Jr., Sphurti Sewak, Peter R. Dickson.

Journal of Nonprofit & Public Sector Marketing, (2026), https://doi.org/10.1080/10495142.2026.2618780

The Effectiveness of Using Visible Disabilities in Brand Ads: When and Why It Works

Sphurti Sewak, Jayati Sinha.

European Journal of Marketing, (2026), 10.1108/EJM-12-2023-0886

Brand posts with memes on social media: perceived humor and consumer engagement

Sphurti Sewak, Jaehoon Lee, Todd C Haderlie.

Journal of Consumer Marketing, Ahead-of-print (Ahead-of-print), (2025), https://doi.org/10.1108/JCM-09-2024-7221

Investigating the effects of generative AI on student satisfaction and self-efficacy

Todd C Haderlie Jr., Sphurti Sewak, Shivam Agarwal, Jaehoon Lee.

Marketing Education Review, 1-11, (2025), https://doi.org/10.1080/10528008.2025.2576159

The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets

Sphurti Sewak, Todd C Haderlie Jr., Anthony D Miyazaki.

Journal of Product and Brand Management, 34 (7), 948-962, (2025), 10.1108/JPBM-01-2025-5722

Development and Implementation of Experiential Project-Based Learning for Healthcare Management Education

Jayati Sinha, Miriam Weismann, Nuket Serin, Sphurti Sewak.

(2023)

Evaluating Consumer Perceptions of Businesses Pre- and Post-Midterm Elections Using Business Ethics Index (BEI)

John Tsalikis, Todd Haderlie, Sphurti Sewak.

Business Ethics and Leadership, 7 (1), 96-104, (2023), 10.21272/bel.7(1).96-104.2023