Sphurti Sewak

Assistant Professor

Marketing

Office

SFHB State Farm Hall Of Business 342

Office Phone

(309) 438-5564office
phone

ssewak@ilstu.eduemail

About
Education
Awards & Honors
Research

Current Courses

340.001Digital Marketing & Promotion

287.001Independent Study

190.001Marketing Fundamentals And Career Choices

190.002Marketing Fundamentals And Career Choices

Teaching Interests & Areas

Digital Marketing and Promotions
Marketing Fundamentals

Research Interests & Areas

Transformative Consumer Research especially focusing on the areas of DEI initiatives, sustainability, and consumer well-being; Social Media Marketing; and Marketing Pedagogical Research

PhD

Florida International University, Miami, FL

USA

Best Paper in Public Policy and Marketing

Society for Marketing Advances

2024

Best Paper, Social Media & Digital Marketing track

Society for Marketing Advances

2023

Journal Article

Sewak, S., Lee, J., & Haderlie, T. Brand posts with memes on social media: perceived humor and consumer engagement. Journal of Consumer Marketing Ahead-of-print.Ahead-of-print (2025)

Sewak, S., Haderlie Jr., T., & Miyazaki, A. The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets. Journal of Product and Brand Management Ahead-of-print.Ahead-of-print (2025)

Sinha, Jayati, Miriam Weismann, Nuket Serin, and Sphurti Sewak (2023), "Development and Implementation of Experiential Project-Based Learning for Healthcare Management Education," Journal of Health Administration Education, 39(4), 663-676.