Focus Group Room

The Focus Group Room provides observation and multimedia capabilities allowing the Marketing Department to pursue marketing research by training students to conduct group interactions with videotaping and presentation capability. This specialized facility represents one of the most advanced learning labs between Chicago and St. Louis.

The room includes an observation area, separated from the main room by a one-way glass, allowing observers to gauge reactions to new products, ideas, and marketing methods. To facilitate this effort the room is designed with a dual-camera system feeding to an advanced recording system. This allows for review of both the presentation methods and the reactions of the participants.

Technology

In addition to this recording system the room boasts basically the same presentation technology found in our other classrooms:

• LCD Projector
• Computer and sound system

The Focus Group Room in located on the third level of the building in room 336.